Thursday 11 June 2009

I'll have my warranty without spam please

Monday saw the release of our car warranty plans. It had taken ages to get off the ground particularly as we wanted our warranty to be a bit different, with customers selecting their own claims limit ( an excess in reverse if you like)

To decide on our launch offer we used twtpoll to get feedback from our followers which incentive they thought sounded the best. This worked brilliantly and so (drum roll please) we came up with, I mean they came up with "win the price of your warranty back". Anyone buying a plan before 31st August 2009 will be entered into a draw to win the price they paid back.

We always intended to have an additional offer for Twitter and BT Tradespace, a kind of thank you and recognition of how we enjoy these socio - business forums. Now the time has come to make that offer we are struck with the fear of coming across as "spammy". We have taken time and trouble with who we follow, what we tweet, what we comment on and what we don't. This has been a slow but deliberate process and we do not want to blow it now

Commercially we'd hope that our followers would share the offer with friends and families from their on and off line lives but how to best to offer up a discount without sounding like we're full of spam?

Thoughts would be welcome please

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